SAIC Fashion Campaign
Art Direction ∙Branding & Strategy ∙Campaigns ∙ Environmental & Exhibition Design ∙ Naming ∙ Print
The fashion campaign for the School of the Art Institute of Chicago centered on one provocative line: "What the !$#*?" The concept played imagery against text orientation — a direct nod to SAIC's conceptual curriculum.
The accompanying magazine did double duty: a catalog of standout student work, and the program for the gala fundraiser and fashion shows.
Designed at Faust
The magazine features duel orientations—a catalog of student’s work in one direction and program of events for the gala fundraiser and fashion show.
The campaign extended to the streets from bus shelters…
… to taxi cab banners.
Clear gloss captures the show's title without obstructing the work.
The spine reveals the show's title for those that are curious.
Each classes work was highlighted.
Where catalog and program meet.
