Appreciate It Website and Campaign
Art Direction ∙ Branding & Strategy ∙ Campaigns ∙ Naming ∙ Print ∙ Web & Interactive Design
Appreciate-it.com was a holiday campaign built around one simple idea: let people say what they're grateful for, and collect it all in one continuously scrolling list. The campaign extended onto social, including a real-world activation handing out Vosges hot chocolate on a cold winter morning.
Designed at Faust
The website functions as a repository, collecting and archiving these sentiments in an ongoing, fluid list.
The website collected over a million entries before it was retired in 2016.
Users have the option to share their entries on their social media channels, encouraging others to pause and reflect on what they are grateful for.
The website enables users to effortlessly input something they are thankful for and seamlessly add it to the continually expanding list.
To spread the spirit, we partnered with Vosges to give out hot chocolate on a cold day.
People really appreciated it.
