Famille Percher Wine Labels

Art Direction ∙Branding & Strategy ∙ Package Design ∙ Print

Super Glou — Minum Selections' import partner — wanted to bring Famille Percher's wines into the American market, and needed a brand identity to do it with.

The concept comes straight from the winemaking process itself: the letters bob and dance like fermenting grapes in a barrel, a kind of visual fermentation in the spirit of Saul Bass's classic movie titles. The circular label borrows from vintage LP center labels — something genuinely different from anything else on a wine shelf. French text builds trust with wine-savvy buyers, while a playful tone keeps it approachable for people just getting into wine.