Weingut Idler Wine Labels

Art Direction ∙Branding & Strategy ∙ Package Design ∙ Print

Super Glou — Minum Selections' import partner — wanted to bring Weingut Idler's German wines into the American market, and needed a brand identity to do it with. I built a bold, approachable typographic system pulled from West Berlin street sign lettering and an airport color palette, with a nod to my favorite German typographers baked into the details — right down to a baseline grid I'm probably too proud of. The goal was simple: make buying German wine feel fun instead of intimidating.