STA Archive 15 Campaign
Art Direction ∙Branding & Strategy ∙Campaigns ∙ Photography ∙ Print ∙ Social ∙ Web & Interactive Design
2015 was a turning point for Chicago's creative community — many designers left for the coasts, while a new generation put down roots and built something distinctly Chicago instead. It was also the final year of the Archive event under that name, which made The STA Archive 15 something of a send-off.
The concept ran a scanner over basic typographic shapes — round, straight, diagonal — distorting them in the process. That distortion became the point: a way to add a sense of time and motion into a static form, capturing something specific to that year, that city, that community.
Working with Rod Hunting, we built the full communications system around it — website, poster, postcards, social assets, entry forms, and a catalog of the selected work — all carrying that same distorted, in-motion mark through to close out the Archive's run.
Designed at The Post Family with Rod Hunting.
Analog meets digital meets analog.
The website employs parallax scrolling to incorporate the same analog distortion effect as you navigate through the site.
Call for entry email blasts
The entry form is not only beautiful, but easy to fill out.
Postcards created for each step of the journey.
24 x 36 poster
Book cover for the archive 15 book featuring all the winners.
Judges upfront.
Winning selections were photographed to feel as though you were actually holding onto the real thing.
