Sargento Campaign & Website
Art Direction ∙Campaigns ∙ Print ∙ Web & Interactive Design
A small, cross-disciplinary team at Ogilvy rebuilt Sargento.com alongside the brand's new 360° campaign. That meant a full photoshoot for site and social assets, matched to the new print and TV work, plus a set of templated components and style guides to keep everything consistent going forward. The result is a fully responsive site built around user-generated recipes and social content.
Designed at Ogilvy
Image Style
Typographic Mood
Voice & Tone
The new website utilizes assets from the photoshoot to highlight product categories across the website.
The recently redesigned site map takes into account user interviews regarding their cheese shopping habits and incorporates input from stakeholders on their preferences for selling cheese.
The recently redesigned site map takes into account user interviews regarding their cheese shopping habits and incorporates input from stakeholders on their preferences for selling cheese.
The recently redesigned site map takes into account user interviews regarding their cheese shopping habits and incorporates input from stakeholders on their preferences for selling cheese.
The recently redesigned site map takes into account user interviews regarding their cheese shopping habits and incorporates input from stakeholders on their preferences for selling cheese.
The recently redesigned site map takes into account user interviews regarding their cheese shopping habits and incorporates input from stakeholders on their preferences for selling cheese.
The recently redesigned site map takes into account user interviews regarding their cheese shopping habits and incorporates input from stakeholders on their preferences for selling cheese.
The recently redesigned site map takes into account user interviews regarding their cheese shopping habits and incorporates input from stakeholders on their preferences for selling cheese.
The recently redesigned site map takes into account user interviews regarding their cheese shopping habits and incorporates input from stakeholders on their preferences for selling cheese.
The recently redesigned site map takes into account user interviews regarding their cheese shopping habits and incorporates input from stakeholders on their preferences for selling cheese.
Product photos and lifestyle imagery were taken to serve various purposes.
A variety of angles enabled us to capture numerous photos suitable for various scenarios.
The updated website enables users to refine their search based on product type, focusing specifically on recipe applications.
Suggestions for optimal snacking and pairing choices tailored to various occasions.
ChatGPT The recently added recipe section enables users to explore a variety of use cases, from classic cheese dishes to pizza and beyond.
Recipe pages allow users to save recipes to their account and check off ingredients as they shop.
The mobile site, designed for responsiveness, ensures users a consistent and user-friendly experience while shopping at the grocery store.
Assets from the photoshoot were repurposed for use on social media as well as print ads.
