Lookingglass Theatre Rebrand and Website
Art Direction ∙ Branding & Strategy ∙ Print ∙ Web & Interactive Design
The proposed rebrand keeps Lookingglass Theatre's original mark intact, but builds a new visual language around it: a series of windows that shift and evolve across touchpoints, each one offering a glimpse into the world of the theatre.
The website balances what's coming next with what's already happened — photos, video, audio interviews, and profiles of the ensemble, alongside an archive of past productions. Working within budget, we kept the theatre's existing ticketing system and reskinned it to match the new site, so the whole experience feels like one thing.
Designed at Faust
Letterforms act as a window into the theatre creating a familiar mark that is constantly changing—just like each show.
The logotype changes with each new show.
Business papers can evolve and change with each season.
A template for anyone to create their own logo.
The new website incorporates a framing technique that also houses secondary navigation and mirrors the window theme seen in the new logo design.
The logo on the new website samples the image on the current page.
The newly designed Plays & Events page highlights the anticipation of upcoming shows while also offering a nostalgic glimpse into past productions.
Guests enjoy an immersive visual journey on each play page. The website flawlessly incorporates an existing ticketing system, expertly redesigned to match the innovative site layout, guaranteeing a unified and pleasant user experience.
The Artists page offers users an in-depth exploration of each ensemble member, featuring videos, audio interviews, and press articles.
The Media page compiles photographs, videos, audio interviews, and other content from both past and current productions.
